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Proposal

YVR Explorer Challenge

Manvir Heer

SFU

Strategic Passenger Engagement Initiative

Transform Airport Dwell Time Into Valuable Engagement

The YVR Explorer Challenge offers a fresh approach to passenger engagement. It transforms waiting time at the airport into valuable interactions that support Vancouver International Airport's key strategic goals.

This initiative directly supports YVR's 2022-2024 Strategic Plan, with particular emphasis on "Climate: Net Zero by 2030" and "Gateway to the New Economy" priorities.

With 26.4 million annual passengers spending an average of 2.5 hours in the terminal, the YVR Explorer Challenge represents a significant opportunity to transform passive waiting time into meaningful engagement that delivers measurable value across multiple stakeholder groups.

Annual Passengers
26.4M
Avg. Dwell Time
2.5
hrs

How It Works

  1. 1

    Passengers scan QR codes throughout the terminal

  2. 2

    Complete challenges aligned with YVR's strategic initiatives

  3. 3

    Earn points and compete on global leaderboards

  4. 4

    Receive recognition and enhanced airport experience

No downloads required — web-based platform